TEN YEARS, TEN WOMEN
With the Ten Year Project, GoodSkin celebrates a decade of helping clients lookand feel their best. We spoke candidly with ten women about their experience in ourclinics, their concerns beforehand and the impact the results have had on their lives.Here’s what they had to say.
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ANI - 44
See full case studyAnamlie values the attention to detail and personal warmth that goes into every step of care at GoodSkin, from pre-treatment to recovery. She views the clinic as the “right balance of luxury, knowledge, and a safe and welcome space."
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ANN - 70
See full case studyIn addition to the transformative results that make her look and feel “natural and refreshed”, Ann is grateful for the clinic’s inclusive environment, citing that although her treatments were less involved she was still treated with the same level of attention, care and seriousness.
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JAMILLAH - 52
See full case studyLike many clients, Jamillah first met Lisa at a previous clinic and followed her when she started GoodSkin. Where other clinics offer episodic or “one-off” care, she loves that GoodSkin stays with you throughout the aging journey and makes a continual impact on her life.
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JENNY - 52
See full case studyA one-time client turned GoodSkin staff member, Jenny appreciates the clinic’s holistic approach, honest and transparent communication style, longterm vision and ongoing relationships with each client. The change she has experienced both inside herself and in public is immeasurable.
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JENN - 48
See full case studyA loyal client, Jenn appreciates the artistry of the treatments and how they’re tailored to her individual features. After years with GoodSkin she still feels she looks like herself - age appropriate, expressive, full of life and confident.
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JESSICA - 43
See full case studyFor Jessica, it’s the personalized and tailored treatments that promote healthy aging, and the confidence she feels not only in herself, but in all women who “shouldn’t have to feel embarrassed” about seeking treatment. GoodSkin creates a positive, supportive and inclusive culture that enables clients to feel together in this journey.
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LAUREN - 39
See full case studyFrom the space itself, to the sense of warmth and welcoming, to an aging plan that has brought out “the best version of herself”, Lauren says her experience and the results have brought out a renewed sense of confidence and empowerment.
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MELISSA - 43
See full case studyMelissa’s vividly recalls her first experience at GoodSkin - the combination of luxury, art and science. A scientist herself, she appreciates the clinic’s use of data and photographic tracking, as well as their constant pursuit to innovate and learn more.
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ROSA - 67
See full case studyAs the mother of Lisa and Lauren Rosa is proud of what her daughters have accomplished with GoodSkin. She believes her own results speak for themselves, but she also truly loves what her GoodSkin experience has done for her own self confidence, and how she feels about herself.
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SERENE - 42
See full case studyPrior to her GoodSkin experience, Serene saw treatment options as “one size fits all” and overly “done”. She says GoodSkin treated her unique and individual features and restored her back to her rather than “make her into something else”.
No photography has been digitally altered in any way.
We are committed to full transparency and authenticity in everything we do.
ANI, 44
“I feel confident and assured that aging is just a number.
I have an incredible team in goodskin and together we make the right decisions for me.”
What was your first hand experience with GoodSkin?
I have been fortunate enough to have been patient zero at GoodSkin. While the office may have grown in size the experience has remained a place to educate and familiarize yourself with your own anatomy, aging and bespoke treatment options. GoodSkin thrives on the details, it’s evident in everything from the snacks to the consultation addressing all the minuscule changes only observed by experts examining photos and 3-D scans of your face.
How did you find Lisa?
I met Lisa prior to her starting GoodSkin when she was working under another practice. I had laser treatments with her and eventually we became friends and I have trusted her with my face for over 12 years.
What has your experience been with GoodSkin?
GoodSkin has managed to strike the right balance of luxury, knowledge and a safe welcome space. It’s truly one of my happy places. GoodSkin is constantly educating themselves on the latest treatment options and innovations throughout the world. The practitioners take the time to pass along this knowledge to their patients to educate them on the treatment options that work best for them and why cookie cutter options aren’t in their best interest.
How was your prior experience at other clinics?
Other clinics aren’t as innovative and lack the detail in tailored treatments. Many clinics perform treatments requested by patients as opposed to having a practitioner explain what treatments will make you look like the best version of you.
How do you feel about yourself now?
I feel like a vampire that doesn’t age! I have been so lucky to combine genetics with the amazing GoodSkin treatments and it has truly slowed down the aging process and balanced my face.
How has how you're feeling impacted your life?
I feel confident and assured that aging is just a number. I have an incredible team in GoodSkin and together we make the right decisions for me. Allowing me to enjoy looking like the best version of me.
How did you feel when we started treatment?
I have had consistent treatments throughout the years and have tried lots of modalities. I was lucky enough to have found them young and have really maintained a young exterior.
How did you feel about the treatment and care you received afterwards?
GoodSkin does a phenomenal job of sending pre and post-care information. Contacting you prior to treatment for any necessary medications and following up afterwards to check-in on your status and and necessary follow-up appointments. These are the details that make GoodSkin stand out from the pack.
ANN, 70
“I don’t look DONE. I look NATURAL and REFRESHED.
I get compliments on how I look ALL THE TIME”
How did you find Lisa?
My first experience with Lisa was before GoodSkin when she was working at Ava Shamban. I knew then that she was gifted at assessment of needs and execution of interventions.I followed her new venture and never went back.
What has your experience been with GoodSkin?
Lisa is delightful, professional, and exquisitely skilled at determining what is needed. I felt safe in her hands.
How was your prior experience at other clinics?
My prior experience was with only one clinic and it felt like a factory.
How do you feel about yourself now?
I feel good about myself when I look into the mirror. I don't look "done". I look natural and refreshed. I get compliments on how I look all the time. I send everyone to GoodSkin.
How did you feel about the treatment and care you received afterwards?
I've always felt cared for at GoodSkin. Even though I'm not a "high end" customer, I feel that my needs and concerns are taken seriously.
One last note, the staff, Elle, Bo, Alexia, Jen, all of you guys are amazing! You're sweet and fun. I enjoy interacting with you all when I come in.
JAMILLAH, 52
“As a GOODSKIN CLIENT I know I have made an EXCELLENT INVESTMENT IN MYSELF”
What was your first hand experience with GoodSkin?
My firsthand experience with GoodSkin has been amazing. I love GoodSkin and the team that helps me look the best version of myself. The team has helped me to develop a proper treatment plan to ensure I am making progress toward looking and feeling my best.
How did you find Lisa?
I have been a client of Lisa’s for close to thirteen years. I met her at Dr. Ava Shamban’s Office.
How was your prior experience at other clinics?
In my prior experience at other clinics, the treatments I received seemed to be one-offs and were not as detailed on the impact of the whole body. I did not receive care connected to a treatment plan for my overall face/body.
How do you feel about yourself now?
As a GoodSkin client I know I have made an excellent investment in myself. I have taken a huge fist-step in supporting the best version of myself and in support of my own health.
How has you're feeling impacted your life?
This experience has improved my skin tremendously. My skin looks better, it is firm and healthier. The has impacted my life in a positive way as it has increased my confidence and improved my health.
How did you feel when we started treatment?
Everyone's skin is different and can benefit from a tailored care routine. Working with GoodSkin was the first-time I received a tailored care routine, so when I started treatment, and they walked me through the plan was so excited and I have been impressed with the outcomes and it shows on my face!!!
How did you feel about the treatment and care you received afterwards?
I believe the treatment and care I have received has been professional and appropriate. As a result, the outcomes have been great. The ability to work with a team of professionals designed to implement care with high-tech equipment along with imaging photos and a diagnostic plan, has been life changing for me. This process has improved my skin and boosted my confidence
JENNY, 52
“I feel as though I am more IN CHARGE ON HOW I PRESENT MYSELF, and am RECLAIMING MY IDENTITY”
What was your first hand experience with GoodSkin?
After MONTHS of trying to track Lisa down, and calling, slipping notes under the door...Bo finally reached out to me!
How did you find Lisa?
I knew her from Ava Shamban in Santa Monica, and did some sleuthing because they would NOT tell me where she had gone! She diagnosed me with Rosacea when previously derms had said it was acne.
What has your experience been with GoodSkin?
I've been treated as a client, and currently work on staff.
How was your prior experience at other clinics?
I think the people I've seen are accomplished injectors and Providers but they haven't thought all the way around the client experience--I like knowing what I'll be spending ahead of time; I like knowing someone else will be helping to decide if the treatments are the best for me; I like that they will make sure I'm 'on track' with my results. These assurances are missing at other clinics.
How do you feel about yourself now?
I feel as though I am more in charge of how I present myself, and am reclaiming my identity.
How has how you're feeling impacted your life?
The impact of my outside reflecting my inside is something that can almost not be quantified--I feel like I am always telling clients how important this aspect of self care is, people respond to the person they 'see'. Do you look angry or sad all the time? Obviously this will impact how people you know, and DON'T know, respond to you!
How did you feel when we started treatment?
Sad, and tired looking.
How did you feel about the treatment and care you received afterwards?
Things are different for me on this project than they are for people who don't work at GoodSkin. If I speak to my client experience prior to working at GoodSkin, then I would say the follow ups and check ins are something that other clinics don't do and that I always appreciated!
JENN, 48
“I am MORE COMFORTABLE being the age I’m at. I don’t look at myself and don’t recognize myself. I can look in the mirror and SEE A CONFIDENT ME.”
What was your first hand experience with GoodSkin?
It was unique in that I felt it was tailored to my face and my needs as opposed to just injecting. She studied with photos and anatomy what needs to be done. I have the utmost confidence in Lisa.
How did you find Lisa?
Ava Shambala.
What has your experience been with GoodSkin?
Outstanding. They never try to upsell me or hard sell me. They give me suggestions and advice and I am the ultimate decision maker.
How was your prior experience at other clinics?
I have seen Lisa for years and doesn't have much experience elsewhere. But it's not one size fits all approach like others.
How do you feel about yourself now?
I feel great! I feel like I look like myself and age appropriate but good for my age. I still have expression and life in my face. I've been nothing but thrilled.
How has how you're feeling impacted your life?
I'm more comfortable being the age I'm at. I don't look at myself and don't recognize myself. I can look in the mirror and see a confident me.
How did you feel when we started treatment?
I was trepidation and nervous bc it was new.
How did you feel about the treatment and care you received afterwards?
The level of care has been excellent. If I ever had a concern I could always speak to someone. I've never felt rushed or like it's a factory. The fact that I followed her from Ava and have seen her for so many years speaks to the quality of work and care.
JESSICA, 43
“GOODSKIN has afforded me (and many others) the OPPORTUNITY TO AGE LOOKING — and most importantly FEELING — like the BEST VERSION OF MYSELF.”
What was your first hand experience with GoodSkin?
I started going to GoodSkin solely because of my belief in [and loyalty to] Lisa. I had previously been a patient of Lisa's when she was at Ava MD, and I followed Lisa to GoodSkin. I would follow her anywhere. At that first appointment, Lisa spoke passionately about her recent training studies in Europe and about the science of aging. I, like many people, was hesitant initially to start cosmetic procedures of any kind because I was concerned about still looking like “me.” Lisa was not trying to stop the aging process— we all know that is not even possible. The science of aging is about aging looking like the freshest, most well-rested, beautiful version of yourself. It is all about YOU, and that is why no two patients’ treatment plans are the same.
How did you find Lisa?
I’ve been in Lisa’s care for 14 years. I started seeing Lisa in 2008 when I was 29. At the time, I was seeing a male doctor at Dr. Shamban’s office for Botox in my forehead and for crow’s feet. To that doctor’s credit, he told me that [at age 29] I did not need to be spending the money I was to see him. He said that I would be in great hands with their nurse (Lisa). I really should thank him!
What has your experience been with GoodSkin?
The first word that comes to mind is “Personal.” And also “Tailored.” Lisa and Lauren will always tell you what they recommend, but there is never any pressure. They will tell you what they see, but they care mostly about what you see. They want to know what your priorities are as far as improvements you would like to see with your appearance. That said, I have done and will do almost anything they recommend because I trust them so implicitly.
How was your prior experience at other clinics?
I am lucky that I have mainly only been with Lisa and her team. The little experience I have had with two other clinics I was a patient at briefly were that the treatments were all superficial. They used Botox to erase wrinkles. I have friends who will see different people for their injections, whoever is cheapest or most convenient. That BLOWS MY MIND! There is no way that you can stay looking like yourself doing that. For example, I have TMJ, which Lisa and Lauren know. As I was aging, my jaw muscles were getting stronger and stronger through the years, and therefore larger, making my face wider. When I see them at appointments, they check the strength in my jaw muscles in order to see if I need Botox there. Less strength in those muscles has enabled my face to stay slimmer, like it was when I was younger. Treating someone’s wrinkles would never address that issue.
How do you feel about yourself now?
I feel really proud of how I look and how I am aging. I feel more beautiful and more confident. I don’t feel the need to even wear much make-up on a daily basis, and I am 43.
How has how you're feeling impacted your life?
It’s fantastic! I am a huge believer in everyone doing what they can to feel good about themselves. It’s empowering. I love seeing, especially women, feel empowered. It’s one reason I jumped at the chance to be a part of this project. It’s been magical getting to know and be around this group of women [of all ages] who are proud to look like the best version of themselves. Doing so is a commitment, so there is some pride in working hard at that as well. It takes time and money and putting up with some pain now and then. I also know that not everyone can afford to do a lot of these treatments, so I feel incredibly fortunate to have the luxury of maintaining my appearance, especially to do it with GoodSkin.
How did you feel when we started treatment?
I never felt ashamed or embarrassed of my looks, but I had worries about aging. I truly was looking for a way to try and look the best I could as I aged. I think our appearances are such a part of our identities. I felt even more strongly about the link to our identities after becoming a mom, which for me was at age 37. As a mom, you sacrifice so much of yourself and of your body to bring a human into the world and raise that human. And that is an incredibly beautiful thing that I would not change for one second (I’ve done it twice). But what a gift to be able to work with the team at GoodSkin to orchestrate a plan that allows you and affords you the opportunity to get as close as possible to feeling and looking like your pre-baby self again.
How did you feel about the treatment and care you received afterwards?
I have nothing but the best experiences with my treatment and care with GoodSkin. They always follow up. They always make sure you are happy. Any time I have felt like we didn’t achieve our goals, they have been willing to work with me to remedy that.
Another reason that I wanted to be a part of this project, was that I am, and try to be, very honest with people about what treatments I have had as far as fillers, Botox, lasers, etc. I love seeing women feel empowered and good about themselves. To me, it’s infuriating when women conceal what they are doing as far as treatments go, or pretend they aren’t doing anything and are just “eating avocados.” It’s great that a lot of people are taking steps to maintain their appearances because they want to feel like themselves and good about themselves, but don’t make others feel inferior by pretending you are aging all “naturally.” It’s insulting, and the opposite of empowering.
GoodSkin has afforded me [and many others] the opportunity to age looking—and most importantly feeling— like the best version of myself at that particular age. I am proud of how I look at age 43. Genetics are no doubt a part of that, but Lisa, Lauren, Elle, Bo, Casey, Jenny and the GoodSkin team are the other. As they say— “It takes a village!”
LAUREN, 39
“I have RENEWED CONFIDENCE, not only because of the treatments but also because of what I have learned about my own aging process and how it should be celebrated and supported versus feared.”
What was your first hand experience with GoodSkin?
In awe. The space was beautiful, different and then Lisa supplied the results of her analysis. I knew then she was doing something different, 'non traditional' in the space.
How did you find Lisa?
Funny enough, I first met Lisa as my neighbor in Santa Monica 11 years ago. I bonded immediately with her dog, Henry. I can distinctly recall the moment in time when she told me she left her prior company. She then told me what was next, that she was set out to start her own business; thinking differently about the industry here in LA, taking a more thoughtful, informed approach that was truly about the individual. Here she is 11 years later with a business in which she exactly envisioned.
What has your experience been with GoodSkin?
In my experience I have continuously felt celebrated, reminded that I should look like no one else but the best version of myself. The level of attention to everything, including the environment is unlike anything I had ever experienced in the space.
How was your prior experience at other clinics?
Basic & fast, with little time for dialogue or discussion. Typically an 'address right now' experience with little long term consideration or plan for my own unique path to aging.
How do you feel about yourself now?
I see myself now as the best version of myself. Flashes of myself before having children.
How has how you're feeling impacted your life?
There is a renewed confidence, not only because of the treatments but also because of what I have learned about my own aging process and how it should be celebrated and supported versus feared. The GoodSkin team provided me the education I needed to truly appreciate my individuality, my look.
How did you feel when we started treatment?
I felt informed and excited. I felt listened to and taken care of.
How did you feel about the treatment and care you received afterwards?
It felt custom, individualized and thoughtful. This team tended to every question, and supplied me with everything necessary to expedite healing, including information/knowledge. This communication and education as part of the process pre, during, post contributes to confidence and a sense of safety, limiting stress.
MELISSA, 43
“Feeling CONFIDENT about my face has a DEEP IMPACT ON MY LIFE.”
What was your first hand experience with GoodSkin?
and How did you find Lisa?
I first met Lisa before she founded GoodSkin. I was in my early thirties and having some problems with acne. I had never seen a dermatologist before. Lisa's former employer AVA MD had great reviews on Yelp so I made an appointment and was lucky enough to be assigned to Lisa as a new patient. She helped me address my acne, not just treating the immediate issues but really teaching me about my skin so that I now know how to take care of it for life.
At that time, Botox had never crossed my mind. I'm not even sure I knew what the word "botox" meant! Naively, I thought Botox was a treatment for women in their 50s and 60s, so I had never considered the idea that I might benefit from it. Without making me feel like there was anything wrong with my face or pressuring me in any way, Lisa educated me about the benefits of using small doses of Botox in your 30s to prevent wrinkle formation and retrain facial muscles. Once I understood the concept, it seemed brilliant, so I decided to give it a try.
I was very impressed with the care she delivered and with my results.
What has your experience been with GoodSkin?
Since I was already a devoted client of Lisa, it was exciting to hear she was starting her own clinic. I was determined to follow her anywhere, lol. When I made my first visit to GoodSkin, I was dazzled by the experience she created there. From first stepping foot into the waiting room, it felt different than my prior experiences. Somehow they managed to create a space that felt like a stylish retreat rather than a medical office. Lisa collected a talented staff and clearly has created a very cohesive workplace culture, so the experience is consistently spectacular no matter who I see on any specific visit.
What impressed me the most was the meticulous approach to photography and documentation. I am a scientist, so I love concrete data. The team at GoodSkin always used photo references to track how each treatment was working and to help me decide what to try next. It was amazing to see my face "reverse aging" in the collection of photos as I continued to be a devoted client for years.
One thing I love about Lisa's approach is that she never stops learning, refining, and perfecting her technique. Every few years, she would have a new innovation to explain to me. I appreciate someone who is always working on their craft, even when she's already the best in the business!
How was your prior experience at other clinics?
To tell you the truth, I've never trusted my face to anyone else! Over the years I have had friends try many other services (sometimes looking for a deal) and I've watched some of them have harrowing experiences and poor results.
How has how you're feeling impacted your life?
Feeling positive about my face has a deep impact on my life. Our faces are the primary tool we use to communicate and I'm happy to show this well-cared for face to the world. I've been married for 23 years and I cherish the fact that my husband loves my face; it makes me feel incredible.
I love experimenting with hair and makeup, and the work GoodSkin has done for me makes me feel like my "canvas" is a fantastic foundation for bold looks. In 2018 after some personal transformation, I decided to try a buzz cut. (Yes, it was kind of a Brittney 2007 moment for me.) It was liberating and is still my favorite of all the styles I've tried over the years. It was then, with no hair to hide behind, that I appreciated my face the most.
My face had a very unexpected impact on my work life when the pandemic hit. I am a neuroscience professor and when our campus went into lockdown I found myself suddenly scrambling to become good at science communication on video. Suddenly, I was looking at my face for hours a day as I performed and edited my lectures. There were so many hard things about that period of time, but thankfully negative feelings about my face was not one of them!
How did you feel when we started treatment?
Again, I had no expectations and had not considered Botox, so I felt neutral but curious.
How did you feel about the treatment and care you received afterwards?
I have always had amazing experiences at GoodSkin, including excellent aftercare, followups, and client education.
ROSA, 67
“I DON’T LOOK DIFFERENT,
I just look BETTER. UNTOUCHED.”
As the mother of Lisa and Lauren Goodman, this will appear biased. I
can’t control that, other than to say that my results speak for
themselves and are not a matter of opinion. And isn’t that the result we
all want? It’s not about being into a certain trend or reinventing
yourself into something you’re not. It’s about refreshing those key
areas that just needed a little extra love to bring out the best version
of you. And that’s just the results. The entire process is just as
enjoyable, welcoming and even fun! There are so many other clinics that
cost a lot more and not only deliver underwhelming results but they’re
also cold and distant. These kind of treatments are very personal and
intimate, and the entire staff at GoodSkin makes it a priority to
understand that and guide you along delicately. Yes, I am proud of what
my daughters have accomplished with GoodSkin. But I also truly love
what’s done for me and how I feel now compared to before.
As the mother of Lisa and Lauren Goodman, this will appear biased. I
can’t control that, other than to say that my results speak for
themselves and are not a matter of opinion. And isn’t that the result we
all want? It’s not about being into a certain trend or reinventing
yourself into something you’re not. It’s about refreshing those key
areas that just needed a little extra love to bring out the best version
of you. And that’s just the results. The entire process is just as
enjoyable, welcoming and even fun! There are so many other clinics that
cost a lot more and not only deliver underwhelming results but they’re
also cold and distant. These kind of treatments are very personal and
intimate, and the entire staff at GoodSkin makes it a priority to
understand that and guide you along delicately. Yes, I am proud of what
my daughters have accomplished with GoodSkin. But I also truly love
what’s done for me and how I feel now compared to before.
As the mother of Lisa and Lauren Goodman, this will appear biased. I
can’t control that, other than to say that my results speak for
themselves and are not a matter of opinion. And isn’t that the result we
all want? It’s not about being into a certain trend or reinventing
yourself into something you’re not. It’s about refreshing those key
areas that just needed a little extra love to bring out the best version
of you. And that’s just the results. The entire process is just as
enjoyable, welcoming and even fun! There are so many other clinics that
cost a lot more and not only deliver underwhelming results but they’re
also cold and distant. These kind of treatments are very personal and
intimate, and the entire staff at GoodSkin makes it a priority to
understand that and guide you along delicately. Yes, I am proud of what
my daughters have accomplished with GoodSkin. But I also truly love
what’s done for me and how I feel now compared to before.
SERENE, 42
“Lisa and GOODSKIN team have RESTORED ME TO ‘ME’ while not making me look like
I’ve had anything done.”
What was your first hand experience with GoodSkin?
Everyone at GoodSkin has made me feel valued and heard as a patient. My results have been noticeable and kept me looking as young and vibrant as I feel!
How did you find Lisa?
I first met Lisa back in 2008 when she was working at another doctors office in Santa Monica. I’ve followed her from Santa Monica to two separate spaces in Brentwood.
What has your experience been with GoodSkin?
My experience has been positive all around! From the patient care to recommended treatments, I’ve been extremely happy with the results and level of specialized procedures.
How was your prior experience at other clinics?
I no longer live close to Lisa and GoodSkin, but after trying several different clinics came back. I felt other treatments were a “one size fits all approach” and didn’t take my whole face into account. Also, with Botox I experienced “hooding” of my eyes that’s never happened at GoodSkin.
How do you feel about yourself now?
I feel like I look similar to how I did in my early thirties when I fist started seeing Lisa. After taking time off from everything for several years while having children, I saw how tired and old I could look! Lisa and the GoodSkin team have restored me to “me” while not making me look like I’ve had anything done.
How has how you're feeling impacted your life?
I have continued to work on camera in the news field feeling as confident of my appearance as I do about my journalism skills. Looking the way I feel does make me more confident and energetic, even around my two young boys!
How did you feel when we started treatment?
I was slightly nervous and skeptical because I had only done Botox!
How did you feel about the treatment and care you received afterwards?
I felt very happy, where people even asked why my skin looked so good. I appreciate the consistent follow ups and personal attention.